provides Miniclip’s largest audience – about 27 percent of its traffic. The Miniclip audience, according to Bergstresser, is about 55 percent male and skews from young teens to young adults for the most part. He has a gravity suit that allows him to float in space and turn upside down if he wants. Gravity Guy is a character chased by space-age cyber bullies. “It is going to be a launch title for Windows 8 as well.” “It has been in the top five on iTunes for games in all the major markets around the world and done millions of downloads,” Bergstresser said. They continue to create about a dozen new characters for their games annually. The other 70 percent involves various partners. Bergstresser said the company owns about 30 percent of its content outright or has global rights. Not all of Mini’s clips content is available to Hecht, as is the case with Penguin Club. “Finally we decided as a company, we really do need to look at how we can broaden the appeal of our IP, and a big area of that is licensing,” Bergstresser said. Then with the success of Angry Birds and other games that found life online, they saw the light. After he joined Miniclip, Hecht approached him about a deal, but Bergstresser kept saying, “We’re not sure it’s time.” Hecht knew Bergstresser because they had collaborated on a Princess Bride online game. Now he will try to do the same for Miniclip characters like Sketch Star, Extreme Skater, Minipets and Canyon Defense. Hecht is credited with helping develop and launch SpongeBob SquarePants, Dora the Explorer and other franchises while at Nickelodeon. Albie has such an incredible track record.” “Albie is really the first big jump into that broader IP licensing. What has taken so long for Miniclip to exploit brand extensions to its popular characters it does own? “I don’t think we had the depth of expertise to tackle the licensing arena before,” said Chris Bergstresser, who is a vp at based in Neuchatel, Switzerland. It continues to run as a game on Miniclip but is not one of the properties available to Worldwide Biggies to develop. Miniclip, based in Switzerland, with offices and facilities all over the world, is probably most famous for distributing and bringing the world the Club Penguin, a multiplayer online game that Disney acquired in 2007 for more than $350 million from its creator New Horizon Interactive. “It has authenticity that web audiences look at, and I think we’re going to be able to develop these properties in a lot of different mediums, everything from feature films to live-action game shows to animated web series.” It was released for iOS in and later for Android.“The Miniclip content is going to be very successful in other places,” Hecht said. The sequel of Gravity Guy, called Gravity Guy 2, with new character that really humans rather than the original one, released in March 2013 for Xbox Live game on Windows Phone. The Windows 8 version of this game was released in 2012 and announced in August 2012 along with Fragger, iStunt 2 and Monster Island.Īnnounced in April 2012 along with Fragger and iStunt 2, Gravity Guy can be played in Smart TV via PlayJam. The Windows 8 version of Gravity Guy game is made for Xbox games. The Mac OS X version of Gravity Guy was released in 2011 and available on the Mac App Store. iOS (iPhone, iPod touch, iPad) 4.3 and up.Just tapping the screen, Gravity Guy will flipping upside down. Screenshot of Gravity Guy game app on iOS. (Source: Nokia Ovi Store, Apple iTunes App Store, Google Play) How to play This fast paced and frustratingly addictive adventure features 30 challenging levels, and 3 different worlds, and guarantees you many long hours of fun! Not happy, he decided to escape, being the first one to run for his life flipping gravity at will.īeing chased by Gravity troops, Gravity Guy can't stop, he has to keep runningĪnd it's your job to guide him through an impossible world of mazes, flipping gravity when needed. In a world where gravity laws were broken, a brave guy, was held captive for defying the rules.
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